What you should know about: Dior

I bet you were already saying: When will she do another post about a brand? I can’t wait anymore, I need it!. You can stop crying now, I’m back and I bring you Dior. Ohhh, such an iconic brand! Classic and timeless. And, for me, the best clothes are just those: the classic ones (I love others, of course, but those never go out of style).  I almost forgot, Dior has a movie called “Dior and I”, I need to watch it as soon as possible! But moving on to the brand’s history…

Dior was founded in 1946, by Christian Dior, in Paris, France. The company had financial support from the businessman, Marcel Boussac, who invited Dior to design for Philippe et Gaston, but Dior refused and created is own brand. Despite Boussac being the largest owner of the company, Dior was allowed to have an unusual great part in is namesake label. Dior launched is first collection on 12 February 1947, it was called “Corolle” and “Huit” but it went down in the fashion industry as the “New Look”, which became very popular and had huge influence on other designers in the 50’s. The Christian Dior Parfums was also launched in 1947 and his first perfume was “Miss Dior”. The company started to expand in 1949 with the opening of their first store in New York, and in the 50’s, despite the strong European following of the brand, more than half of its revenue was generated in the US. After Dior’s death in 1957, he was recognized as one of history’s greatest fashion figures. Yves Saint Laurent was promoted to artistic director. In 1981 after the Willot Group went into bankruptcy (Yves was no longer the artistic director), Bernard Arnault and his investment group purchased it. In 1997, Jhon Galliano became the artistic director of Dior and the perfume “J’adore” was released in 1999. Moving on to our days, in April 2012, Raf Simons was announced as the new artistic director, and in March 2015 Rihanna was chosen to be the official spokeswoman for Dior.

Hope you’ve made it to the end, if not, buh for you, you should have! But I promise not to hold grudges. At least check out the gorgeous evolution.


Aposto que já estavam a dizer: Quando é que ela faz outro post sobre uma marca? Não aguento mais esperar!. Podem parar de chorar agora, estou de volta e trago-vos, Dior. Ohhh, uma marca tão icónica! Clássica e intemporal. E, para mim, as melhores roupas são essas mesmo: as clássicas (gosto de outras, como é claro, mas estas não passam de moda). Quase que me esquecia, a Dior tem um filme, “Dior and I”, preciso de o ver o mais depressa possível! Mas avançando para a história…

A Dior foi fundada em 1946 (conseguem acreditar?), por Christian Dior, em Paris, França. A marca tinha suporte financeiro de Marcel Boussac, que convidou Dior para desenhar para Philippe et Gaston, mas este não aceitou e criou a sua própria marca. Apesar de Boussac ser o principal dono da empresa, Christian possuía uma incomum grande parte no negócio do seu nome. A Dior lançou a sua primeira coleção a 12 fevereiro de 1947, chamada “Corolle” e “Huit”, mas ficou conhecida na indústria da moda como “New Look”, que influenciou outros estilistas nos anos 50. Os perfumes da Dior foram também lançados em 1947 e o primeiro perfume lançado foi “Miss Dior”. A empresa começou a expandir-se em 1949, com a abertura da primeira loja em Nova York, e nos anos 50, apesar do forte seguimento Europeu da marca, mais de metade das receitas eram geradas nos Estados Unidos. Depois da morte de Christian Dior em 1957, ele foi reconhecido como uma das maiores figuras da indústria da moda e Yves Saint Laurent foi promovido a diretor criativo, na mesma altura. Em 1981, depois de o Grupo Willot entrar em banca rota (Yves já não era o diretor criativo), Bernard Arnault e o seu grupo de investimento compraram a Dior. Em 1997, Jhon Galliano tornou-se o diretor criativo da marca e o perfume “J’adore” foi lançado em 1999. Avançando até aos nossos dias, em abril de 2012, Raf Simons foi anunciado como o novo diretor criativo da empresa e, em março de 2015, Rihanna foi anunciada como a porta-voz oficial da Dior.

Espero que tenham chegado ao fim, se não, buh para vocês, deviam ter chegado! Mas eu prometo não guardar ressentimentos. Pelo menos vejam a evolução maravilhosa.

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52 thoughts on “What you should know about: Dior

  1. Oh Dior.. What a brand with a history and a story. Arguably the one that made Saint Laurent. However in 1947 his “new look” set women’s empowerment movements back quite a few years with the gowns to the floor.. there were even picket signs that read, “Mr. Dior, we abhor dresses to the floor!” 🙂

    XOXO
    http://www.kellmenow.com/productreviews/
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  2. I love these posts that you do, very informative; I always learn something new, thank you 🙂 I love Dior, I have the J’Adore fragrance and have turned to it for years, especially for attending special events. I love how even though the designs have become more modern, they still carry over the silhouettes that still have a bit of a retro feel to them. Great post, as always!

    I hope you have a wonderful day ahead, beauty 🙂

    XO,

    Jalisa
    http://www.thestylecontour.com

    Like

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