What you should know about: Louis Vuitton

It’s one of the oldest brands featuring in this series and you need to guess which one I’m talking about. Okay, I know you had already read the title, but it was worth trying. Let’s learn a little more about Louis Vuitton.

The brand was founded in 1854 (162 years ago, so long!!), by Louis Vuitton, in Paris, France. In 1858, Louis introduced his flat-bottom trunks with trianon canvas and, in 1885, the company opened their first store in London. Due to the multiple imitations of his looks, Vuitton created several patterns, so they would stop copying his design. When Louis Vuitton died in 1892, his son, Georges Vuitton, took over the company’s management and began a campaign to build the company into a worldwide corporation. In 1913, Louis Vuitton opened a store on the Champs-Elysees and, until World War I began, they opened stores in New York, Bombay, Washington, London, Alexandria and Buenos Aires. As the years passed, more bags were introduced and, when in 1936 Georges Vuitton died, was his son, Gaston-Louis Vuitton that assumed the leadership of the company. Later, Louis Vuitton started to incorporate  leather into most of its products. In 1978, the company opened the first stores in Japan and, by 1989, Louis Vuitton was already in charge of 130 stores worldwide. In 1990, Yves Carcelle was named president of the brand. In 1997, Marc Jacobs became the brand’s artistic director and, in 1998 he released the company’s first ready to wear, for both men and women. In 2010, Louis Vuitton opened what is described as their most luxurious store, in London. On 4th November 2013, the company confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women’s collections.

I’ll shut up know. Finally, you must be saying.


É umas das marcas mais antigas a aparecer nesta série e têm de adivinhar de quem estou a falar. Ok, eu sei que já leram o título, mas valeu a pena tentar. Vamos aprender um bocadinho mais sobre a Louis Vuitton.

A marca foi fundada em 1854 (há 162 anos, tanto tempo!!), por Louis Vuitton, em Paris, França. Em 1858, Louis apresentou as suas malas de fundo direito e, em 1885, a marca abriu a sua primeira loja em Londres. Devido às múltiplas imitações dos seus designs, Louis Vuitton criou vários padrões para que parassem de copiar. Quando Vuitton morreu em 1892, foi o seu filho, Georges Vuitton, que assumiu a liderança da empresa e começou uma campanha para fazer da empresa uma corporação mundial. Em 1913, Louis Vuitton abriu uma loja em Champs-Elysees e, até ao começo da Primeira Guerra Mundial, abriram lojas em Nova York, Bombaim, Washington, Londres, Alexandria e Buenos Aires. Com o passar dos anos, mais malas foram acrencentadas à marca e, quando Georges Vuitton morreu em 1936, foi o seu filho Gaston-Louis Vuitton que assumiu a liderança da empresa. Mais tarde, a Louis Vuitton começou a introduzir pele nos seus produtos. Em 1978, a marca abriu as suas primeiras lojas no Japão e, em 1989, a Louis Vuitton já tinha 130 no mundo inteiro. Em 1990, Yves Carcelle foi nomeado presidente da empresa. No ano de 1997, Marc Jacobs passou a ser o diretor artístico da marca e, em 1998 apresentou a primeira linha de pronto a vestir, tanto para homem como para mulher. Em 2010, foi inaugurada a que é considerada a loja mais luxuosa da marca, em Londres. A 4 de Novembro de 2013, a empresa confirmou que Nicolas Ghesquière tinha sido contratado para substituir Marc Jacobs como diretor artístico das coleções de mulher.

Vou-me calar agora. Finalmente, devem estar a dizer.

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85 thoughts on “What you should know about: Louis Vuitton

  1. So, so, SO many swoon-worthy Louis Vuitton photos are featured in this post! Thanks for the background too, it’s so important to know the history of a brand before purchasing and wearing (and essentially promoting by doing so!) 🙂 Have a lovely day!

    Gabrielle | A Glass Of Ice
    x

    Like

  2. This was so interesting to read! I didn’t know that Louis Vuitton only launched their first ready-to-wear collection in 1998; it seemed to me it was much earlier (don’t know why, lol). Thanks so much for sharing!

    Yuliannova

    Like

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